Place the piece.
Position the ring, pendant or earrings on the right support or turntable.
Jewelry photography · Jewellery photography
Professional jewelry photography, without the studio.
Jewelry (or jewellery, in UK English) is one of the hardest things to photograph well. ALO turns it into a repeatable process: controlled light, automatic rotation and one-click retouching in a single connected system.
Macro-level detail
Prongs, facets and engravings stay sharp.
Light shaped for metal
Controlled light for gold, silver and gemstones.
Automatic rotation
The same angles on every piece, every time.
Retouching built in
Dust, fingerprints and colour fixed automatically.
The challenge
Why is jewelry photography so difficult?
Polished gold and silver behave like small mirrors: they reflect the room, the camera and your hands. Gemstones need light that makes them sparkle without washing out their colour. Everything is tiny, so depth of field is razor thin, and every speck of dust or fingerprint is magnified.
For a single hero shot a skilled photographer can solve all of this. The real problem starts with the hundredth piece: the same framing, the same colour, the same background, and a catalogue that looks like one collection instead of a hundred different shoots.
- Reflections on polished metal and domed stones
- Shallow depth of field at macro distances
- Colour accuracy across yellow, rose and white gold
- Consistency across hundreds or thousands of references
The approach
One connected system instead of a studio full of parts.
A camera, a lightbox, a tripod and an editing program can produce a good jewelry photograph. ALO pairs them into one calibrated system, so the result does not depend on who presses the button.
The piece is placed on a rotating turntable inside controlled lighting, the camera and lights are driven by the software, and the images are cleaned and colour-corrected in ALO App. The same light profile can be stored and reused for every similar product.
- ALO Photo Sphere: automated capture with four camera positions, seven turntables and stored light profiles
- ALO Photo Tube: a portable studio that uses your smartphone as camera and remote control
- D-Imaging: specialised capture for loose diamonds and gemstones
Real jewelry, real results
Jewelry photographed with ALO.
Rings captured with consistent lighting and accurate colour, as stills and as 360° video.
The workflow
From bare piece to publish-ready images.
Light it.
Choose a stored light profile or tune front, back and diffused light from the software.
Shoot.
Capture stills and 360° rotation automatically, always from the same positions.
Enhance.
Crop, remove dust and fingerprints and match colours in ALO App.
Publish.
Send the files to your website, marketplace, catalogue or social channels.
Go deeper
Choose where to start.
Jewelry photography equipmentWhat is inside a professional jewelry setup.360° jewelry photographySpin views and video for rings, necklaces and more.Jewelry photography kit vs systemWhen a DIY kit is enough and when it is not.Jewelry photography guidesPractical articles from the ALO team.Book a demoTalk through your jewelry photography needs.
Questions
Jewelry photography: frequently asked questions.
Is it jewelry photography or jewellery photography?
Both spellings mean the same thing: jewelry is the US spelling, jewellery is used in the UK, Australia and India. ALO systems work the same way whichever word you use.
What is the best way to photograph jewelry for e-commerce?
Use soft, controlled light, a neutral background and the same angles for every piece, then remove dust and fix colour in post-production. Automating those steps is what keeps a large catalogue consistent. See our guides for a step-by-step walkthrough.
Do I need a macro lens for jewelry photography?
For fine detail such as prongs, hallmarks and engravings, a macro lens helps. ALO Pro Lens is a magnetic attachment that turns ALO Photo Tube into a macro capture system for jewelry and fine detail.
Can I photograph jewelry with a smartphone?
Yes. With ALO Photo Tube your smartphone is the camera and the remote control, while the studio provides the controlled light and automatic rotation.
How do I avoid reflections on gold and silver?
Reflections are controlled with diffused light and the right background rather than with more light. ALO Photo Tube uses adjustable panels that remove shadows and reflections; ALO Photo Sphere offers front, back and diffused light that you can store as profiles.
Talk to ALO