About Us

Made in Italy to shine in the world

ALO is a Doma Automation SRL brand.

Doma Automation SRL is based in Arezzo, in the heart of Italy. That’s where our experience began in 1997, first writing jewelry managing software and then, in 2004, specializing in solutions for product photography, both hardware and software.

Since then we’ve been traveling worldwide, with innovative and high-quality solutions, training customers to take beautiful pictures and videos and growing day after day with our community feedback.


DOMA Automation was born.


We developed the first prototypes of our products.


We participate in the first trade fair.


The ALO Photo Sphere was born, our top-of-the-range solution that allows anyone to create beautiful photos and videos of any kind of jewel, accessory or any other object with the dimensions allowed for insertion into the sphere.


We created ALO Photo Shot, the new photo box to instantly share your content on social platforms and enhance your business activities.


The ALO Live Set was born from the idea of offering our customers the opportunity to provide a totally immersive experience to advertise their products.


The new solution, ALO Photo Tube, a compact and compact photography studio, is presented for the first time suitable for any type of user.

We offer quality solutions for jewelry and accessories photography. Our goal is to constantly extend the "ALO Zone" and give more and more people the opportunity to enjoy our products.

Passion. Dedication. Excellence.


>15 Years on the run

>4000 Installations

>20 Shows a year

A team of passionate people who work every day to enhance your business and make it easier, with the goal of achieving quality results in the shortest time. The customer at the center.

You can always rely on us!

Follow Up

Online Support

Video Tutorials

Contact Us

The presence of the company is internationally, managed directly and through official distributors.

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