Precision means accuracy, it means detail, and it means more sales. However, a common mistake made by businesses or amateur photographers is to take photographs that are too far from their subject or unfocused.
Fortunately, eCommerce product photography software and equipment are available that can help maximize precision and accuracy. Our
Four Pro Studio is a system used by jewellers for highly precise product photography. Among its many features is a rotating arm and technology that calculates the real size of the photographed item and area. This allows photographers to capture photographs with accurate dimensions, and print photographs 1:1 for scale.
This means that no matter where you use your photographs-- catalogues, billboards, social media or your online store-- you can rest assured knowing that you will never sacrifice precision and accuracy.
Use A Macro Lens To Make Your Product, One-Size-Fits-All
If your business has a wide variety of products available, you might have multiple cameras and lenses at your disposal. This can be beneficial, but might also make it hard to find product photography equipment that is compatible with your devices.
An
ALO Photo Shot provides photographers with an additional macro lens that can provide additional zoom support while remaining compatible with a wide range of DSLR cameras and lenses.
To ensure compatibility, you can check our extensive list of cameras that have been tested with our machine.
Better Lighting, Better Sales
It’s simple and unavoidable: poorly-lit photographs will mean lower sales.
Lighting is the most important element to any photograph, and it can be the difference between your transition to online commerce being a glowing success or a costly failure.
360 Product Photography
Showcasing just one or two angles of a product does a disservice to both you and your customers.
Ultimately, eCommerce shoppers want to know exactly what they will be buying, which means they want an immersive, 360-degree view. This is one way in which a good-quality camera alone will limit you. In order to show your products from every angle, you will need eCommerce product photography equipment like our
D-Imaging machine.